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Apple Inc.

Apple Inc. - Lucille Quigley

The Apple Campus is located in Cupertino, California, and was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne; it is currently one of the industry leaders in the computer hardware, software, and consumer electronics sectors, as well as digital distribution. This is a company that is breaking records with their unique technology and providing customers what they need.

As of May 2013 Apple has 406 retail stores providing the following products: Mac, iPod, iPhone, iPad, iPad Mini, Apple TV, OS X, iLife, iWork, iOS and Apple memory, which is the best in the market. This is a company that in 2013 had about 80,000 employees and total net equity of US$123.549 billion with net income of US$ 37.037 billion. If I were Steve Jobs I would be immensely proud and give myself a slap on the back. We all know it was not easy but they got there. Apple's stock ticker symbol on the NASDAQ is AAPL and forms part of the NASDAQ-100 subindex as one of its largest components; also an S&P 500 component with a stock value of more than $523 per share as at year-end 2014.

Apple also offers services that were establish while creating their awesome line of products. Those services includes: Apple Store, Apple Store online, Mac App Store, iOS App Store, iTunes Store, iBooks and iCloud. Each service serves its own purpose and they are great. I really like them all but my personal favorite is the iCloud as everything you need there. It helps you save the most critical data of your iOS devices. Best of all, if you lose your device at the supermarket, public park or even your home, by logging in to your iCloud you will be able to track your device. Awesome right, this is for those of you that have a bad memory like me.

Who wouldn’t want to have a business that generates so much net income a year, get loyal customers and manufacture products and service that are best in breed? Consumers are number the one on their priority list. That’s awesome isn’t it? I bet when they are designing a product they ask themselves, as a customer, "How does this make me feel, do I feel it fits me, do I like the design and most importantly am I going to use it?" No one buys a product that they are not going to use but I can assure you that if you do buy an Apple, it's because you need it and you are going to use every single feature available. I encourage visiting the Apple Store or the Apple Store online. Try to find what product fits your needs.


The author:


A technology fanatic who is also crazy about little jars of creams, Lucille is THE columnist who crashes the trendy cocktail parties looking for exclusive content. Her life, of which she savors every moment, plunges her into the world of the most interesting innovations on the market today. Her blog invites you to discover her favourites and her moods.